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My First Year Running LIVEBAD CREATIVE: A Semi-Inspirational Survival Guide
By someone who hasn't slept since Q1 This past year, I’ve been running my own entertainment marketing agency, LIVEBAD CREATIVE , and let me tell you, it’s been... character building. You dream of creative freedom, the thrill of independence, the glamorous life of being your own boss. What you get instead is QuickBooks-induced trauma, Net-90 heartache, and existential dread, but hey, at least the Adobe subscription is tax-deductible. Here’s what I’ve learned in 12 months of do

Antonello Parlato
Dec 29, 20254 min read


Cutting Through the Magic: Crafting Social Spots for Pedro Almodóvar’s First English-Language Film
When you work in entertainment marketing, every now and then, a project lands on your desk that feels like a career milestone. For me,...

Antonello Parlato
Dec 20, 20242 min read


How We Used Clever Dialogue Cobble Editing to Make 'Kingdom of the Planet of the Apes' Unforgettable
As an editor, there's nothing quite like the thrill of crafting a compelling TV spot that captures the essence of a film in just a few...

Antonello Parlato
Sep 3, 20243 min read


Back in Action: Editing TV Spots for ‘The Fall Guy’
After a turbulent year marked by union strikes and industry upheavals, I'm thrilled to be back in the game. This year-long hiatus taught...

Antonello Parlato
May 28, 20241 min read


Pushing Through Challenges: Skateboarding's Lessons for Hollywood's Hustle
This past year in Hollywood was a rollercoaster - unpredictable and full of twists. Yet, just like in skateboarding, it taught me the...

Antonello Parlato
Apr 13, 20241 min read


Riding the Rhythm: How Music Leads the Way in Trailer Editing
In the high-speed world of trailer editing, it's easy to lose sight of the tranquil power that music holds in guiding the process. As we...

Antonello Parlato
Nov 20, 20233 min read
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